Subconscious Algorithms is the new Techno label from Lee Norris (aka Norken, Metamatics,
He approached KodeTwo to create the brand identity and sleeve artwork for a
series of vinyl releases distributed by Juno. After some deliberation we opted for the simplicity
and minimalism of op art patterns and a restricted colour palette. The releases have a cohesive
identity with subtle gradations and complexities that will appeal to the true aficionados and
collectors of this genre of music.
As a part of the identity creation, we developed a template for animated social media content
which builds upon the op art patterns of the artwork and synchronises with the music. These will
be rolled out on various platforms to promote each release.
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